How to Turn Your Facebook Page Into a Local Business

Why You Need a Facebook Page for Your Business

With nearly 2 billion people using Facebook every day, it’s hands-down the most effective platform for getting your business noticed with way more reach than a newspaper ad or local billboard.

Facebook business pages are free and let you showcase hours, reviews, website links, and much more. You can post updates, run ads, and reach exactly who you want.

One key feature many people overlook? The category. Choosing the right category helps customers find you when they search for local businesses like yours.

What Are Facebook Page Categories?

Every Facebook page has a main category (your primary business focus) and a subcategory (a more specific niche). Think of them as tags that make you searchable.

For example, if someone searches real estate, only pages tagged as Real Estate show up. That’s why keeping your category current is crucial.

Why You Should Update Your Category

Businesses grow and evolve. If you don’t update your page category, you might drop off the radar when people search for what you do.

That’s why it’s important to keep your page info fresh and easy to find.

How to Update Your Facebook Page Category

1. Log in to your Facebook account.

2. Go to your Business Page (click it from your personal feed menu).

3. In Admin Settings, click Edit Page.

4. Select Update Info to access the Basic Info tab.

5. You’ll see two dropdowns—one for your main category, one for subcategory.

6. Pick new options, then click Save.

7. Your updated category is now live!

How to Change Your Page Name

If your business name has changed, follow the same steps above:

1. Click the Name field.

2. Replace old name with new one.

3. Hit Save.

Heads-up: If you have 250+ followers, changing the name might confuse people. It might be better to create a new page.

Ready to Set Up a Facebook Page?

Don’t have a page yet? Let’s fix that. Here’s a quick setup guide:

1. Log in to your personal Facebook account (or create one).

2. Go to facebook.com/pages/create.

3. Fill in your business details (name, category, description).

4. Upload a logo as your profile photo and a cover image (like a branded graphic or ad image).

5. Pick a username (vanity URL) by clicking Create Username—make it easy and on-brand.

6. Complete your About section (hours, address, website).

7. Add a button people can click (like Call Now, Get Quote, Contact Us).

8. Double-check everything, then hit Publish.

Congrats! Your page is now live and ready for engagement.

Want Help Managing Your Page?

Running a business takes time. If you'd rather not juggle social media too, we’ve got your back. Our team can manage your Facebook content, post updates, run Facebook ads in Toronto, and handle the strategy.

Need to boost your online presence too? We also offer SEO services in Toronto to help local customers find you through search engines such as Google.

Final Thoughts

Turning your Facebook page into a local business hub starts with the right category, current info, and a few setup steps.

Want a hand? Book a free strategy call with us, and we’ll help you build a smart plan that fits your goals.